Digital Fridge has had the opportunity to work with Bracken Paving for over 2 1/2 years. Bracken Paving is a successful paving company located in N.E. Tennessee and is owned by Alan and Amanda Bracken. Bracken Paving first contacted Digital Fridge to produce a series of local commercials. The goal was to highlight that their customers were more than just a driveway to them. The creative concept developed for the series of commercials involved focusing on people and less on the actual paving process while at the same time highlighting the values of the company.