I recently had the opportunity to interview Amanda Bracken from Bracken Paving about their series of commercials that Digital Fridge has produced. (BTW I owe a lot to these folks. They were one of the first clients I ever had. They are great people.)

I remember when I first met with them I was wondering how we were going to do a paving commercial and make it visually interesting

In the interview I ask her about this and we also talk about the response of the videos and how they have had affect on their business.

Interview with Amanda Bracken - Bracken Paving from Digital Fridge on Vimeo.