Ok, so I know this nothing new for a lot of the geeks out there, but I finally made an Amazon astore. This will be a place where I will list helpful books as well as some of the equipment that I use. I will be keeping it updated with the latest toys that I have in the Fridge.

I just went to see the movie “Stranger Than Fiction” Now typically I am opposed to product placement in movies. But I was amused by the twist DenTek has put on produt placement, by actually putting their product on the side of the movie popcorn bag. It is actually product placement with a purpose. And to answer their question; YES I hate it when popcorn gets stuck to my teeth which it always does. But I didn’t want to take the pick out of the wrapper since I wanted to take a picture of the bag and pick all intact. Hey this beats placing them in the local dentist office.

This past weekend I had the opportnity to go to the Asheville Film Festival with my friend Steven James. We saw the buzz films which were the films that created the most buzz of conversation throughout the first 2 days of the festival. So we didn’t know what we were going to see until we walked into the theater. It was kind of like walking into a store with your eyes closed and hoping you like what is inside. We saw “Hiding Victoria” a story about forgiveness, a documentary about a man’s quest for simple life called “Wander Down” and “On Oak Island” which was shot in a total of 6 days.

One thing that I that I appreciate in all films is the attempt to tell a story. These independent low budget films had to rely on the story for the appeal. They didn’t have the 9.9 gazillion dollars for special effects and superstars. All they had to start with was a story!

Ready to Launch,

Launch. Not hop, skip, or even jump. Launch has no defined landing point nor does it even make suggestion of a landing.

Ready to Launch is the name of the brochure I just completed for Grace Fellowship Church. They are using this brochure to promote their children’s ministry. As the seeds are blown from a dandelion who knows their journey, but they are certain to travel and experience their own unique adventure through God’s creation. Likewise children are at a launching point in their lives. What a journey they have ahead of them, school, friends, dates, graduation, college, job, family.

I thought it quite appropriate that this was my last major production work while at Grace Fellowship Church. As of September 1st. I decided to launch as well.

My journey has lead me to the helm of Digital-Fridge as owner, producer, creative director, coffee maker and floor sweeper.

I have launched and don’t plan on landing. Looking forward to the journey!

I have the priveledge of working on a DVD project for Joe Castillo at www.sandstory.com. Joe is the father of the legendary Jose Castillo with www.thinkjose.com. Joe communicates an inspirational story entitled “The Passion” through his artwork with sand. This technique of sandart is one that I had never seen until I watched Joe. It is amazing! Jake Hathaway took some great pictures from the day of the shoot. Above is one of his shots. Thanks to both Joe and Jose for the opportunity.

I recently had the opportunity to produce a video for Steven James, author of STORY: recapture the mystery. We spent a day at Watagua Lake to shoot the video for the promotion of his upcoming book: Sailing Between the Stars. The video will be shown to executives at Revell Books to encourage them to publish the book. Steven James is also an awesome storyteller by the way he is able to touch minds and hearts by translating his personal life and observations into moments of inspiration for the rest of us. The video was a great way to interweave a dose of artistic storytelling with a splash of digital media, and a helping of music created by Jim Fickley. A great recipe indeed! You can watch the video here.

Dove has put a lot of work into this effort to promote their new Dovenight soap. They have used the Brady Bunch, Leave it to Beaver, and the Munsters to help tell a story. All of the shows of course are classic t.v. shows that we are familiar with.

They have used Felicity as their spokesperson and included her in the stories by layering her into the video clips via special effects compositing. In each clip Felicity uses Dove which allows her to get a good nights sleep and causes her to start dreaming. In her dreams she interacts with all the famed t.v. families.

Dove has also setup an AIM interview with Felicity on March 23rd. This is a creative use of the web for storytelling. So sweet action by Dove!

Check out the commercial by KFC Their goal is to compete with technologies such as Tivo that allow users to skip commercials. In this commercial KFC has added a secret code to one frame of the video. The secret code can be viewed by viewing the commercial frame by frame. Go to the website and enter the code for a coupon for a free chicken sandwich. Is it worth all the work for a free chicken sandwich? I don’t know but it got my attention? Will I actually go get the chicken sandwich, We’ll see….
Check the Johnson City Press Article for the whole story